Spinnin’ Records is a Dutch record label founded in 1999 by Eelko van Kooten and Roger de Graaf. The label, which specializes in electronic music, has over 22 million subscribers and 13 billion views on YouTube. In September 2017, Warner Music Group acquired Spinnin’ for over $100 million. Van Kooten is the son of former Dutch radio DJ and businessman Willem van Kooten, and initially worked in the publishing business of his father. Together with Roger de Graaf, a former employee of the specialist dance retailer Rhythm Import, van Kooten formed Spinnin’ Records in 1999. In the beginning, they concentrated on the pressing of vinyl for artists. Spinnin’ Records hosts 23 active sub-labels alongside their main imprint; the majority linked to a specific artist. The label provides A&R, management, publishing and (digital) marketing for artists they have under contract. The label used to promote songs without naming the artists in order to ‘create a buzz’. Following the acquisition of Spinnin’ by Warner Music Group, co-founder van Kooten left the company while de Graaf became the CEO.
