20 million subscriber indie label NCS release album Elevate
UK-based record label NCS (NoCopyrightSounds) launch the ‘Elevate’ album campaign, a compilation album dedicated to showcasing the songwriters behind the NCS brand. Known for breaking acts like Alan Walker, Unknown Brain and RetroVision, NCS now turns its attention to the unsung heroes of the EDM world- the melody makers.
Over the month of May, NCS will
release 13 tracks from some of the finest EDM producers around the world. What
sets this release apart is the album’s attention to lyricality- each track
includes a featured vocalist, who injects their own lyrical mastery into the
mix. Determined to prove that electronic music isn’t just about the drop, each
song is a story in its own right.
Soon to be heavyweight producers such
as Diamond Eyes, Cadmium, and Besomorph flex their stalwart EDM production around top liners
from the likes of AKACIA, Riell, and Billboard top 40 singer Bryan Finlay. Top liners are often
overlooked in the EDM sphere, but their contribution to the craft is
undeniable. Elevate aims to marry the producer and the top-line; raising them
up above a feature, focusing on the unique talent they bring to the EDM
Standout tracks include Wildfire– an uplifting, dreamlike slice
of ambient pop that balances roaring synths between illusory key chords. The
voice of LA-bred wordsmith Sara Skinner
is almost ethereal, swelling in and out of focus, recalling the anxiety that a
new flame can bring. On the other end of the spectrum -but just as compelling-
lies Redemption, a rousing anthem
for anyone wronged. ‘Some things never
change/redemption never came’ bemoans featured vocalist Riell, distilling her heartbreak and
tenacity into a hymn for the bitter.
NCS is a UK based record
label founded by Billy Woodford in
2011. From humble beginnings as a YouTube curation channel, the brand has
rapidly grown into a global music brand with over 21 million subscribers on
YouTube today. NCS is the platform
for the next generation of electronic artists, representing a multitude of
genres from House to Hardstyle, Trap to Electro-Pop. NCS acts include the
award-winning Cartoon, RetroVision,, UnknownBrain and Alan Walker, who released the original
recording of his number one multi-platinum hit ‘Faded’ on the NCS label. With Elevate, NCS continues
in its mission to curate the best releases in the EDM sphere.