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Following the release of “Goodbye To All I Know” (feat. remixes from Yuksek, Marvin& Guy, Eagles & Butterflies and Fell Reis) on March 2nd Danish trio WhoMadeWho continues to keep their feet on the gas pedal by revealing an extraordinary performance music video for their latest single via their 6th album. Buy/Stream it here.
The video was shot in Hamburg, Germany in early March 2018 during the bands European Tour and is directed & produced by Daniel Schmidt & Maedchenfilm. Director Daniel Schmidt about the video: “We started with the basic idea of creating a performance video in which the energy of the song and the energy of the performance are at clear odds with one another. Building on this concept of contrasting energies, there’s a subtle mythology. The band is the beast, the girl is the beauty, at least at first. That is why there are predators next to the band and prey animals next to the girl. Towards the end she transforms though, exploding in a frenzy of motion, and there are only beasts left. In my mind what we see in the video is all in her dreams.”
The original idea “came from the music video for Ram Jam’s “Black Betty”, singer Tomas Høffding confesses and goes on to say: “It’s a very 70ties outdoor music video with farm animals, chicks in hot pants, motorcycles and rock guitars… we had a laugh imagining us performing a mellow electronic track in this kind of scenery. The crazy vintage over the top energy, contrasting with a cool modern sounding track. Drummer at the wrong gig style…”
It turned out to be too cold for an outdoor shooting at a farmer’s house so “we talked to Mädchenfilm about our vision for the video, and they introduced us to Daniel Schmidt who instantly took our idea to another level. That’s the beauty of doing collaborations with creative film-directors. We supply them with music and our trust, and in return they supply us with their blessed creativity.” Jeppe Kjellberg explains.
The result is a blistering one take live shot on which the video is built and the most fun WhoMadeWho ever had shooting a music video. “It shows some of the mad energy we get going at our live shows.” Høffding sums up the shoot.
Speaking of live…
Finishing this weekend in the band’s home market Denmark WhoMadeWho’s European tour is almost in the books and saw the world premiere of the inflatable hand based on the album artwork of ‘Through The Walls’, showcased a WMW-branded bicycle available at the merch stand and enjoyed plenty of sold out gigs.
Good Morning To All We Know!
Tonight we are playing a sold out show in VEGA at home in Copenhagen.
Can’t wait to see you there and to celebrate this great day our new video for ‘Goodbye To All I Know’ is… https://t.co/AH8MD8ETB4
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