How do angry men become so angry? Clean Bandit takes a look at the making of a monster in its music video for “Mama” featuring Ellie Goulding.
The catchy single plays in a minor chord to sow some subtle stress, while the visual, self-directed by the UK group, watches as one young boy grows up in fear only to become a dangerous man. Specifically, the fictional boy grows up to be President of the United States, and he looks a lot like Donald Trump.
“We wrote this script about a boy whose power was taken away from him as a child and he grew up determined to take that power back,” singer Grace Chatto says in a press release. “We directed it ourselves and we found it to be a really interesting experience.“
As Billboard mentions, the video ends with a short, emotional clip that depicts Trump and his wife dancing on a Presidential seal, but once the camera pans back all the way, it bears the message that “damaging our children can damage the entire world.”