deadmau5 announces London pop-up ‘lots of stuff in a store’
After successful pop-up shops in LA and NYC, deadmau5 and mau5trap – along with The Pop-up Agency and Mclaren are bringing back lots of stuff in a store. This time the pop-up shop experience will travel across the Atlantic to the UK for a special run of dates to coincide with mau5's headline shows.
The first ever deadmau5/mau5trap pop-up shop in London will activate from Nov 10 – Nov 16 to coincide with headlining nights at Ministry of Sound and Printworks, and will be powered by deadmau5's favourite automotive brand Mclaren. The experience will showcase two custom designed McLaren's – a 570GT and 720S, as well as an interactive lounge inside the shop and a dedicated listening station powered by TIDAL, with free trials available for in-store customers.
Fans will have the opportunity to shop exclusive, original deadmau5/mau5trap capsule collections from partners such as, Kid Robot, MetaThreads, SCUF Gaming, TRBL, McLaren and more. The merch available will be one of a kind to the UK store and will feature limited edition toys and apparel, including a series of interactive, flexible screen embedded garments in partnership with TRBL.
With deadmau5's original mau5 heads on display in the store, special guests will appear throughout the week, with in-store signings from both deadmau5, and his mau5trap friends, as well as in-store DJ sets by mau5trap artists. Stay tuned for more information.
The pop up shop “lots of stuff in a store” will coincide with a run of European dates, for a full list of shows, see below.