Viralbpm - Embracing Electronic Sound of Tomorrow
It Ain't Me

Kygo, Selena Gomez – It Ain’t Me [Sony/Ultra]

After weeks of Instagram teasing and Viralbpm posting about their track, Kygo and Selena Gomez‘s much-anticipated collaboration ‘It Ain’t Me‘ has finally arrived on Sony Music / Ultra Records.

In one of her most mature-sounding outings to date, Selena Gomez narrates the story of a love turned sour over alcoholism above strummed guitar chords and Kygo‘s pulsing piano notes. The Norwegian artist expertly chops up Selena Gomez‘s verses for the ensuing chord-buoyed builds and drops, which feature his trademark finger-snap claps and tropical pan flute melodies.

This love ballad is sure to see a ton of radio play, as it’s already stuck in our heads. This new, massive collab delivers all the tropical vibes Kygo fans will love, and simultaneously will please Selena Gomez fans as she’s given a strong presence in the track with catchy lyrics in tow.

Buoyed by Selena Gomez‘s star power, the natural-sounding number is all but assured to become the 25-year-old producer’s biggest Billboard Hot 100 hit to date (surpassing 2015’s “Firestone,” which peaked at No. 92).

You can buy/stream ‘It Ain’t Me’ on Spotify  or Apple Music

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