Brighton-based producer Kideko has already made considerable waves on the UK underground with ‘The Jam’ – as evidenced by early support from Oliver Heldens, Blonde, DJ SKT and The Magician – and is now proud to showcase his brand new video for the single.
In the video – which features a cameo from Kideko himself – a weird and wonderful head-nodding character emerges, with ‘The Jam’ blaring out of the car speakers. A quaint and quiet suburb quickly transforms from boring village to chaotic, energised space, resulting in a final, epic victory for the protagonist.
Having peaked at #41 on the UK Shazam Chart back in June, ‘The Jam’ joins the dots between Technotronic’s classic dance record ‘Pump Up The Jam’ and the fresh, bass-slanted brand of UK house that has revolutionised dance floors over the last 12 months. Bubbling rhythm, deep-set baselines and colourful percussive flourishes – all built around iconic ‘Pump Up The Jam’ vocal inserts – gives the record a tangible sense of rhythm and groove that feel perfectly attune to the demands of 2015’s bustling house & bass scene.
Kideko, a producer with official remix work for both Sigma and Shift K3y to his name at the age of only 22 – as well as current reworks of both John Newman’s ‘Come And Get It’ and Kove’s ‘Hurts’ – has been earmarked as one of the future stars of UK dance music since the turn of the year. With the record enjoying so much early support, ‘The Jam’ feels perfectly positioned to feed into the buzz already surrounding his name and grant Kideko a fully-warranted breakthrough.