After raising €225,000 in donations for
Alpe d’HuZes in 2017 and €100,000 in 2018, Armada Music’s #WeArmada teams
raised €241.000 yesterday.
Our teams joined the yearly fundraising
event in the battle against cancer again this year. Yesterday, Thursday June 6,
CEO Maykel Piron and the #WeArmada / Verwelius teams (WeArmada 1, WeArmada 2,
WeArmada 3) have climbed the Alpe d’Huez mountain to raise as much money as
possible to help put a stop to the disease.
Alpe d’HuZes is a fundraising event in
which participants climb the legendary Alpe d’Huez mountain either by foot or
by bicycle up to six times on one single day. The proceeds are used to promote
and support many different forms of scientific research on cancer, with the
ultimate aim of controlling the disease, which will hopefully lead to a future
where no-one has to die after being diagnosed with cancer.
Gerrit Verwelius, a close friend of
Maykel, has joined this cause too this year. Last year he lost his father which
turned his world upside down. His father was an active donor to charity’s and
supported Alpe d’HuZes many times. For his father and all the friends he lost
to this horrible disease, Gerrit will climb the Alpe d’HuZes together with his
mom, his sister and a team of six other participants.
The inception of the #WeArmada-Alpe
d’HuZes team in 2017 followed a year in which everyone at the Amsterdam-based
record label Armada Music experienced the awful effects of cancer, when Maykel
Piron (CEO of Armada Music) lost his father-in-law to pancreatic cancer in
early 2016 and his then five-year-old son Mick was diagnosed with Acute
Lymphoblastic Leukemia (ALL). Shocked by this terrible news, Maykel decided to
assemble the #WeArmada team to climb the Alpe d’Huez mountain on June 1, 2017,
aiming to raise as much money as possible to support the fight against cancer.
Now that Mick has made a full recovery, we want
to keep pushing on to help out as many people as we can.
All proceeds will be managed by KWF
Kankerbestrijding and submitted to a separate fund: the Alpe d’HuZes/KWF fund.
Alpe d’HuZes will use this money to finance research, projects and services
beneficial to their cause.