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Bert Marcus Productions and Giant Interactive have announced that the definitive electronic dance music film, WHAT WE STARTED, is available for pre-order now on iTunes in over 100 countries ahead of its release in theaters, on iTunes and On Demand March 23rd.
The film will have a red-carpet premiere on March 22nd at The Regal South Beach with superstars Martin Garrix, Carl Cox, David Guetta, Tiësto and more in attendance, the night before the sold-out-20-year-anniversary of ULTRA Music Festival in Miami. Directly after the film, a Q&A regarding the documentary, with Martin Garrix, Carl Cox, Tiësto and more, will be hosted inside the theater for fans and media.
In anticipation of the worldwide digital release, the producers of WHAT WE STARTED have released a never before seen clip from the documentary of the birth of Martin Garrix’s critically acclaimed single ‘Animals’ and how this track ignited his phenomenal career. Having recently performed during the closing ceremony of the PyeongChang 2018 Olympic Winter Games and nearing the benchmark 5-year anniversary of ‘Animals’, it’s clear to see that MartinGarrix has feasibly surpassed his title as an international superstar to an everlasting household name.
WHAT WE STARTED is a critically acclaimed documentary detailing the birth, resurgence and history of dance music while featuring the careers of heavyweight electronic dance music artists, including Martin Garrix, Carl Cox, Erick Morillo, Moby, David Guetta, Afrojack, Paul Oakenfold, Seth Troxler, and Tiësto. Russell Faibisch, the co-founder of Ultra Music Festival also shares his story on how the world’s premiere and wholly independent music festival helped shape the dance music scene as it is today. There are multiple cameos from musical superstars, including Usher and Ed Sheeran, who help exemplify the power and reach that electronic dance music has over mainstream music genres.
Giant Interactive is handling the worldwide VOD and DVD release of the film via its Streaming Plus label. Produced by Bert Marcus, Cassandra Hamar and Cyrus Saidi, and executive produced by Pete Tong, the film is written and directed by Bert Marcus and Cyrus Saidi.
The company that produced this film is Bert Marcus Productions (“BMP” www.bertmarcus.com & @bertmarcus). BMP has been financing and producing transformative documentary feature films that have reimagined the demographic, pace, quality and content of the genre. They have a powerful track record of award winning, breakthrough festival hits including: Teenage Paparazzo (Sundance Film Festival 2010 / HBO), How to Make Money Selling Drugs (Toronto International Film Festival 2012 / Tribeca Films) (featuring 50 Cent and Eminem) and the critically acclaimed film, Champs (Tribeca Film Festival 2014 / Starz) (featuring and co-produced by Mike Tyson). BMP also has multiple films in the pipeline including a groundbreaking film about social media and its impact on fame, a documentary about the Apollo Theater with an Academy Award Winning team and Ophelia, starring Daisy Ridley and Naomi Watts, which recently premiered at the Sundance Film Festival.
Giant Interactive is an award-winning digital media and technology services company based in NYC and Los Angeles. They work directly with filmmakers and rights owners to distribute movies and TV content to VOD & OTT platforms in North America and worldwide. Giant is an iTunes Preferred aggregator and encoding house. Recent movie releases include: NEWNESS (Dir. Drake Doremus, starring Nicholas Hoult, Laia Costa, Sundance 2017), MR ROOSEVELT (Dir. Noel Wells, SXSW 2017), WHITE BOY (Dir. Shawn Rech, DocNYC 2017)