Subliminal Records

Subliminal Records is an influential award winning house/techno record label with an all-star lineup of electric artists. Pioneered by hit DJ and Producer Erick Morillo, Subliminal records has returned to continue its legacy with a whole new wave of top talent. Label boss Erick Morillo is best known for his international work in house music and his 1993 hit “I Like to Move It”, which he produced under the pseudonym Reel 2 Real. To coincide with the reintroduction of Subliminal Records, a new website was needed to showcase the latest news, music releases, and artist information. Not only did the website need to be a “homebase” for Subliminal Records, but also a centralized hub for Erick’s sub labels “Subliminal Soul” and “Sondos”. Erick turned to Visual Natives to get this job done. Here at Visual Natives, we believed that a music label with such a strong focus on music technology should have a cutting-edge, sleek, and highly functional website.  The finished product successfully connected fans with Subliminal artists and propelled the label to the forefront of music and technology.