Be The The Bear is the nom de plume of Swedish artist and producer Christina Wehage. She is also the founder of the record label Loud Attic Records. Wehage is a true one-woman music machine with a bubbly yet clever pop sensibility and an avant-garde persona reminiscent of Bjork and AURORA. Her debut single “Erupt” was released last year and scored success right off the bat, landing placement in a TV commercial for Volvo and climbing the iTunes charts in Sweden. Her sophomore release “I Don’t Want To” was released in early August and was instantly added to Spotify’s highly-coveted New Music Friday.
The alias Be The Bear derives from Wehage’s childhood fear of bears and recurring cold-sweat nightmares. “I used to dream about them every night, chasing me up old wooden staircases. When dreams come back again and again, I think it’s because you’re trying to deal with something. I wasn’t facing my fears and challenging myself”. Christina adopted the totem of the wild bear, creating a powerful musical persona for herself.