Grabbitz Interview: Εxclusive Talk With The American Music Artist
With well over 20 million Spotify streams on his catalogue overall, American music producer Grabbitz, also known as Nick Chiari, combines elements of pop, rock and hip-hop all of which are being glued together by a rhythmic, electronic beat. Prior to signing with Ultra Music this year, he released two albums, “Things Change” and “Better With Time” and was featured on deadmau5’s hit single ‘Let Go’, which has over 18 million YouTube views and reached #11 on Billboard’s ‘Hot Dance/Electronic’ chart.
Responsible for every aspect of his songs, from writing to production to performance, Grabbitz is probably the only artist to ever be compared to both Trent Reznor of Nine Inch Nails and Eminem in the same breath. Having featured his latest offering titled “Polaroid“, we sat down with the American producer to talk about his previous releases, future goals, memorable moments, while he also shares his thoughts on today’s electronic music scene. Read our exclusive Grabbitz interview below.
V1. First of all we want to thank you for the interview. You’ve just released “Polaroid” alongside a brand new video clip. What were your initial artistic intentions for this song? Are you happy with the final output?
Grabbitz: Yo thank YOU. I’m so happy with Polaroid and the video. I’m a story teller and I wrote this out of a real place that we’ve all been at some point, but I made it more dramatic and grandiose. The video is meant to be two shots, real life and inside my head. Things can look fine on the outside when on the inside you’re burning.
V2. Any special or funny story behind the video shootout of the official video clip?
Grabbitz: The funny part is that it’s real.
V3. You have just signed with revered dance label, Ultra Music. How did the “deal” originate?
Grabbitz: I was sitting on a batch of music at the time that was particularly different from my previous work, and I didn’t really know how to approach putting it out there. A friend of mine sent it over to Ultra and they really liked the work I was making and saw my potential. Most importantly, after some time, they began to understand what I want to become as an artist.