Armada Music and Riptide Music Group Partner Up For Sync Representation In The U.S.
Armada Music and Riptide Music Group Partner Up For Sync Representation In The U.S. Riptide Music Group (Riptide), a leading synchronization, rights management and creative company that provides music to advertising, movie trailers, TV programming and promos, major motion pictures, video games and multimedia productions, has joined forces with leading dance music label Armada Music for sync representation in the U.S. As of today, Riptide Music represents a select number of releases from the Amsterdam-based record label; tracks from (among others) Goldfish, Dirtcaps, Dirtyphonics, Arston, W&W and SAYMYNAME are available for licensing in DIVER, Riptide’s division focused on sync representation for record label releases.
In addition, Riptide has also launched a new label imprint under Armada Music called ‘Royal Sharx’. The label will focus on fun, irreverent EDM with strong, forward-moving energy. Riptide will highlight these releases for sync use in TV, film, advertising and trailers.
The first single on the Armada Music and Riptide Music Group imprint GroupRoyal Sharx label, ‘Riot!’ comes from the hand of debut artist Lyloh. ‘Riot!’ is an edgy, French house track reminiscent of J.U.S.T.I.C.E., and is a perfect representation of the sound of the label.
Keatly Haldeman, CEO of Riptide Music Group, comments: “I’m a massive EDM fan. I learned to produce music by mimicking trance artists like Paul van Dyk, Darude and Paul Oakenfold, so it’s a personal joy to work with such a legendary label as Armada Music. Riptide has always focused on developing artists as a publisher and sync company, and now, with our imprint, we can provide full-service creative support to our dance music roster. The sound of Royal Sharx will focus on high-energy party bangers with a groove. This is going to be fun!”
“I am hugely passionate about developing artists and finding new ways to bring value to their music, and I am proud to see the launch of our new label imprint, Royal Sharx,” adds Dan Silver, Vice President of Creative and A&R. “Announcing our first release with LyLoh is exciting, and we look forward to working together to bring this music to ears afar. Working with Armada Music has been a pleasure. Their roster brings a new flavor to the DIVER catalog, and our team is thrilled to be pitching their artist releases for U.S. sync opportunities.”
“Consider where we’re standing partnership-wise, offering Riptide their own imprint definitely seemed like a step in the right direction,” Maykel Piron, CEO of Armada Music, says. “They have a great team and a solid vision, and they know what makes the difference between a great track and an outstanding one. We’re looking forward to working with them on the Armada Music and Riptide Music Group’s Royal Sharx imprint. LyLoh’s debut single is a great way to kick things off accordingly.”