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[av_heading heading='What So Not Reveals ‘Beautiful' Feat. winona oak Via NYLON' tag='h3′ style=” size=” subheading_active=” subheading_size='15' padding='10' color=” custom_font=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” admin_preview_bg=”][/av_heading]
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Australia's What So Not has revealed a third song “Beautiful”, which features Swedish newcomer Winona Oak HERE, from his long awaited debut album Not All The Beautiful Things via NYLON. The album will be released March 9th via Counter Records and is currently available for pre-order here.
Not All The Beautiful Things features collaborator Skrillex, legendary rock lords Toto, plus San Holo and Daniel Johns to name only a few. What So Not recently announced the Beautiful Things World Tour as well as festival stops at Lollapalooza, Ultra Music Festival, Northern Lights Music Festival, and Bonnaroo. Tour tickets available here.
What So Not explains: “ ‘Beautiful' enters delicately with Winona's internal dialog. There's a sense of optimism, anxiousness & longing, but also an undertone of sadness. All reinforced with the incredible duality along her vocal range. It's always intrigued me how this song evokes such a feeling of freedom & open space yet the protagonist sounds quite troubled. I think the hypnotic & intoxicating energy of the production also adds to this perplexity. We put this together in the jungle of Nicaragua which definitely had a sizeable impact on the sound pallet but one of my favorite things has to be how ‘Robert Plant' Ryan McMahon (Captain Cuts) managed to propel his vocal adlib.”
Over three years in the making, Not All the Beautiful Things is about transformation and metamorphosis, a culmination of everything the Australian-born artist has been working towards as he's built his reputation as one of the most innovative producers in the game, garnering over 469 million combined streams in the process. More than an album, it's a fully realized artistic statement in which What So Not is in full control of every aspect, from the stage design and visuals to the music videos and merchandise. “I didn't want to put anything out that doesn't cohesively match the essence of the songs,” explains the man behind it all.
For his debut project, What So Not tapped longtime collaborator Skrillex, and fellow Australian breakout stars SLUMBERJACK along with Rome Fortune, San Holo, Dyro and more. Daniel Johns lends his versatile vocals to multiple tracks on the project. Johns praised What So Not saying, “Watching Emoh work is eye opening. A real professional with great vision.”
Perhaps most eyebrow-raising of all, the album features a collaboration with rock legends Toto. After years of Emoh dropping their seminal sing-a-long hit “Africa” in his sets, Emoh was able to go into the studio with one of his favorite bands to write their new anthem “We Keep On Running.”
Having established himself as one of the world's most revered electronic acts, it's hard to believe that What So Not hasn't yet released an album. The man behind such massive anthems as “High You Are” (50 million-plus streams), “Waiting” (with Skrillex and RL Grime), and his remix of RUFUS du Sol's “Innerbloom” (#30 on Triple J's Hottest 100 list for 2016), has a slew of EPs under his belt, including 2016's widely-praised Divide & Conquer. Last year What So Not released “Be Ok Again,” writing and performing the vocals himself for the first time. The song has garnered 2.8 million collective streams and was one of the most played songs on Australia's Triple J throughout the summer.
Balancing prolific touring and studio time, 2017 saw What So Not close Coachella's Gobi tent and headline Australia's Listen Out festival and sold out shows across Europe, the USA and UK. His creative sphere has not been limited to music either, delving into the writing and co-directing of music videos, conceptualising his 600 square foot ‘Peacock Horse Monster-truck' and heavy involvement in all aspects of the show programming. What So Not promises it's just the beginning of what fans can expect from this exciting new phase of his evolution looking ahead to his 2018 touring schedule. “We're creating this entire world that people can step into,” he says.
Opt in on spotify HERE to be first to be the first to hear Not All The Beautiful Things and What So Not's newest creations come to life.
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show some ❤ for ‘Beautiful' on @hypem 💪🏽🙏🏽https://t.co/xxNhVPiacq
— WHAT SO NOT (@WhatSoNot) March 2, 2018
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